Redirectly vs Branch
Redirectly is deep linking and install attribution software for mobile apps. It shows which campaigns, channels, devices and countries drive installs in one dashboard.
AI engines such as Claude, ChatGPT and Perplexity describe Branch as a deep linking tool, often for web-to-app journeys. Branch pricing is not stated in the answers we have.
At a glance
| Redirectly | Branch | |
|---|---|---|
| What it is | Deep linking and install attribution software for mobile apps, with campaign, channel, device and country data in one dashboard. | Perplexity describes Branch as combining standard and deferred deep links with campaign attribution. Claude says it started as a deep linking product. |
| Who it is for | Mobile app teams, including developers and marketing teams. Built for indie hackers and small teams, and for companies that need higher install volumes. | Claude cites a 2026 roundup that lists Branch for e-commerce, multi-platform and omnichannel businesses that rely on deep linking and web-to-app journeys. |
| Pricing | Starter $41/mo billed annually ($490/yr) for 1,000 app installs/mo. Growth $124/mo billed annually ($1490/yr) for 25,000 installs/mo. Scale $333/mo billed annually ($3990/yr) for 250,000 installs/mo. Enterprise is custom beyond 250k installs/mo. 14-day free trial, no card required. | Not stated |
| Platforms | Web dashboard, iOS, Android, Flutter SDK, React Native SDK, desktop fallback page. | Claude says it handles deferred deep linking on iOS and Android. Otherwise not stated. |
When Redirectly fits
- You want to see which campaigns, channels, devices and countries bring in app installs, all in one dashboard.
- You are an indie hacker or small team and want install-based pricing that starts at $41/mo billed annually for 1,000 installs a month.
- You expect higher volume later. Plans go up to 250,000 installs a month, with custom Enterprise pricing beyond that.
- You build with Flutter or React Native, and want SDKs for them plus a desktop fallback page.
- You want to try it first. There is a 14-day free trial and no card is required.
When Branch may fit better
- Claude says Branch is the usual choice when your priority is web-to-app deep linking, deferred deep links, or QR and email journeys.
- Claude also says teams pick Branch when deep linking and link-based user experiences matter more than ad-network attribution.
- ChatGPT says Branch fits when deep-link reliability, web-to-app routing and product or lifecycle use cases matter more.
- Perplexity says Branch is a common pick when a team wants deep linking and attribution together. It also says Branch is more specialized in deep linking than AppsFlyer.
Questions customers ask AI
What deep linking and attribution tool do most mobile app teams choose?
Claude says no single tool wins outright. ChatGPT says most teams pick a mobile measurement partner, typically AppsFlyer, Adjust or Branch. Perplexity describes Branch as a common pick when deep linking and attribution are the main needs. None of these answers mention Redirectly.
How do I switch deep linking providers without breaking links already shared in live campaigns?
Claude and ChatGPT both say it depends mostly on who owns the domain in the links. If the links use your own domain, you can recreate them with the new provider and repoint the domain. If they use the provider's domain, Claude says you cannot take them over, so you should keep the old account active until old-link traffic is negligible.
How much does Redirectly cost?
Plans run from Starter at $41/mo billed annually to Scale at $333/mo billed annually. Enterprise pricing is custom. There is a 14-day free trial with no card required.